Behavioural Insights

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Behavioural economics examines how social, cognitive and emotional factors influence the economic decisions of citizens, firms and institutions. The GGKP Behavioural Insights Working Group met regularly between 2015-2017 to explore the state of knowledge and research gaps in applying behavioural economics and related sciences to the promotion of green growth. The Working Group focused on designing behaviourally-informed policy interventions (sometimes called “nudges”) for encouraging pro-green growth behaviours among key sets of societal stakeholders at the individual level. 

Committee Members

Economic Affairs OfficerUnited Nations Economic Commission for Africa (UNECA)
Programme ExpertUnited Nations Department of Economic and Social Affairs (UNDESA)
Director and Senior Research Fellow, Center for Central America
Programme OfficerUnited Nations Environment Programme (UN Environment)
Deputy Center Director, Senior Research FellowEnvironment for Development Initiative (EfD)
Professor of industrial-organizational psychologyNorth Carolina State University
Senior Research FellowUniversity of Oxford
AdvisorGerman Federal Ministry for Economic Cooperation and Development (BMZ)
Economist, Behavioral Science UnitWorld Bank Group
Sustainable Growth EconomistTrade & Industrial Policy Strategies (TIPS)
Founder ChairmanMunasinghe Institute for Development
Professor and Research Coordinator on Policy AnalysisLund University
Vice-DeanUniversity of Economics Ho Chi Minh City
Senior Economic AdvisorOrganisation for Economic Co-operation and Development (OECD)
Associate ProfessorTata Institute of Social Science (TISS)
Vice-PresidentDevelopment Alternatives (DA)
Deputy DirectorNational Institute of Ecology and Climate Change (INECC)
Associate Programme OfficerUnited Nations Environment Programme (UN Environment)
Associate ProfessorSchool of Management of Politecnico di Milano
CoordinatorFondazione Eni Enrico Mattei (FEEM)
Senior AdvisorAfrican Development Bank (AfDB)
Environment & Energy Sector Manager, Abdul Latif Jameel Poverty Action Lab (J-PAL), MIT

Research Priorities

The Working Group released the working paper, Changing Behaviours, Changing Policy: Evidence on behavioural insights for green growth (2018), reviewing some of the key behavioural drivers and policy leverage points for encouraging green growth. The working paper recommends steps that decision makers can take to ensure effective planning of behavioural interventions for green growth.


A full list of resources on green growth and behavioural insights can be accessed through the GGKP's Consumption and Cities theme pages or through the GGKP's resource library on Consumption and Cities.